ABOUT

I believe that impactful creative work is birthed from strategy. Because of that, there is so much value in sharing the behind-the-scenes of creative projects and client experiences. My goal is to help you share those stories to your audience through case studies and content (and sometimes other fun projects too :) ).

I've been writing for the brand and design industry since 2012, but learning about brand strategy in 2020 changed everything. I took the opportunity to join Melinda Livsey's Brand Strategy Bootcamp community, and from there I found the confidence to do something I never thought I'd done. I ditched over 7-years worth of writing portfolio and started my business over from zero.

I pivoted my business from writing without direction—fully based on feelings and assumptions, to putting strategy as the core of my process. Since then, I've been working with amazing brand strategists and creative studios from around the world—building brands, writing case studies, developing courses, project managing... you know, all the fun stuff!

Outside of brand strategy and project managing stuff, I am a proud dog mom of my baby pup - Obi Wan Kenoodle. I also co-founded a para-church organization that helps teachers and youth leaders connect better with teens called The Passion Project. I am deeply passionate about following Jesus and building the next generation. I love books and basketball (calling all NBA fans!), and I absolutely can't live without desserts.